Due to rising costs of energy and global concern about our environmental impact, more and more consumers have an eye on buying eco-friendly options, whether they are small consumables or large purchases like a home.

But with the popular trend to be more ecologically-friendly, there has developed a trend of “green-washing”. This is the occurrence of items or features that are touted as being organic, made from recycled materials, or otherwise “Earth friendly” whether they really are or not; sometimes so called “green” features aren’t really green at all. When you are trying to make ecologically responsible choices it can be hard to choose which claims are most valid, this is why LEED certification is a great measuring stick for modern home